Press Release

DOJO Madness Launches LOLSUMO MVP Program

Get access to eSports events, exclusive loot, and become an integral part of the SUMO team.

As huge eSports fans, part of the Dojo Madness vision is to foster competitive spirit in their players, help their users achieve their goals on the rift, and to further eSports outside the rift. With that in mind, Dojo Madness announced their LOLSUMO MVP program. MVP’s will serve as LOLSUMO’s brand ambassadors, and in exchange, will receive tickets to the hottest eSports events all around the globe, exclusive loot, and the opportunity to be part of the SUMO family.

“MVP is our way of giving back to the fans who make eSports so great and grow our relationships with LOLSUMO’s most engaged users,” said Benjamin Bradtke, Head of Growth at DOJO Madness. “This programs gives eSports fanatics a chance to meet like-minded people, and attend the top events around the world.”

The LOLSUMO MVP program is looking for fans who are available to attend the EU LCS Summer Finals, the North American LCS Summer Finals, or the World Finals. To apply to be an MVP, fans are encouraged to submit a short application form online that will be reviewed by the LOLSUMO team. Once accepted the MVP’s will undergo a short training, and will receive tickets to major and minor LoL events around the globe, as well as an official LOLSUMO MVP jersey. MVP’s have total freedom at the event, but will be encouraged to network with other members of the LOLSUMO community and to document their experiences. Each activity the MVP undertakes at an event will be translated into the LOLSUMO point system, which translates into additional loot.

Passionate gamers by heart, DOJO Madness is a team of eSports veterans building next generation tools that help gamers master their play. DOJO’s technology-driven products solve real issues gamers and community are facing every day.

Press Contact:

Kalie Moore
DOJO Madness Head of Communications


DOJO Madness Hires Martin Dachselt as CTO

eSports startup DOJO Madness, has hired former Lieferheld CTO, Martin Dachselt, to further grow the technology team, roll out coaching apps to other eSports titles, expand into new data services and to continue to deliver an awesome experience for 300,000 customers who use DOJO’s first app LOLSUMO, monthly.

Dachselt joins DOJO Madness from Delivery Hero, where he was the was the VP of Group IT and was responsible for all IT operations and processes in Germany, the UK, and Australia. Prior to Delivery Hero, he served as CTO of Lieferheld, where he grew the tech team from six to fifty employees in less than a year and successfully merged the IT departments of Lieferheld and Delivery Hero after Delivery Hero’s 2012 acquisition.

"Martin brings decades of experience in technical leadership, infrastructure, and scalability," said DOJO Madness CEO, Jens Hilgers. "Most importantly, he’s an active and very skilled gamer, so not only does he deeply understand our products, but he also challenges the team in League of Legends."

Dachselt also weighed in: "I'm thrilled to be working with a team who wholeheartedly believes that big data equates to deep impact. At DOJO Madness, Machine Learning is an essential building block of our services," he said. "As a League of Legends player myself, and a fan of scientific challenges, I couldn’t be happier to lead a team of young, gaming enthusiasts and work closely with eSports veterans including Jens Hilgers, whose ultimate vision is to build products that solve real problems gamers face every day."

In addition to Delivery Hero, Dachselt was also CTO of IoT startup, smartfrog, and previously founded the internet service provider Netfab GmbH, which was a major contributor to the development of the Firstgate ClickandBuy payment system.

Passionate gamers by heart, DOJO Madness is a team of eSports veterans building next generation tools that help gamers master their play. DOJO’s technology-driven products solve real issues gamers and community are facing every day.

Press Contact:

Kalie Moore
DOJO Madness Head of Communications


eSports Startup, DOJO Madness, raises $4.5 Million Series A Round to Expand its Machine Learning Data Services

Berlin-based eSports startup, DOJO Madness, announced today that it has raised a $4.5M Series A round. The round was led by March Capital Partners, with the Investment Bank of Berlin (IBB), and existing investors London Venture Partners and DN Capital, participating.

DOJO Madness has created a set of tools that harness the power of the latest innovations in machine learning to help gamers improve their skills. DOJO’s first product, LOLSUMO, a real-time coach for League of Legends, provides personalized guidance and actionable analysis while considering the user’s team-mates and opponents. With over 500,000 app downloads since launch last September, the app delivers insights for 70k daily active users, and is a top rated League of Legends app on both the App Store and Google Play.

The new funding round will be used to expand DOJO’s coaching apps to other eSports titles, as well as to expand into new data services in eSports. League of Legends, the world’s most popular game sees over 67 million people playing each month.

The number of people both watching and playing different eSport games continues to grow at an unprecedented rate. From 2012-2017 the eSports audience is expected to grow 20% (CAGR) and revenues are projected to increase 29% (CAGR).¹ “We launched our first coaching App, LOLSUMO, a year ago, and we have been overwhelmed by the positive user feedback. With our new funding, we will continue to add great features, and launch our service for additional eSports games,” says Jens Hilgers, DOJO Madness CEO.

“We have monitored the explosive growth of eSports, and believe that the future is in data services,” says Gregory Milken, Managing Director of March Capital Partners. “The machine learning technology that Dojo Madness brings to the table is a game changer for League of Legend players, and I can’t wait to see it rolled out to additional games.”

DOJO Madness was founded in December 2014 by Jens Hilgers, eSports veteran and Founder of ESL, Markus Fuhrmann, co-founder of Delivery Hero, and Christian Gruber.

¹ Source: Global Growth of eSports Report. 2015 Newzoo. More info can be found here.

Passionate gamers by heart, DOJO Madness is a team of eSports veterans building next generation tools that help gamers master their play. DOJO’s technology-driven products solve real issues gamers and community are facing every day.

Press Contact:

Kalie Moore
DOJO Madness Head of Communications


eSports Startup Dojo Madness Inks EUR 2 Million Seed Investment Round

Berlin-based eSports startup DOJO MADNESS raised €2 Million seed investment round to expand their technology and products.

DOJO MADNESS is a technology-driven company founded by several eSports and gaming veterans including Jens Hilgers, founder and chairman of Turtle Entertainment/ESL. Harnessing the latest innovations in machine learning, the team has created a set of sophisticated tools that help gamers master their play.

Seed investors of this round are DN Capital, London Venture Partners, March Capital Partners, 500 Startups and The HIVE as well as several Angel Investors, including Kristian Segerstrale.

Recently DOJO MADNESS successfully released its first product: LOLSUMO, a virtual coaching app for League of Legends. Several thousand early access users already benefit from its dynamic game guides and tailored, situational item builds, saving them considerable time from searching online, as well as gaining crucial summarized information at a glance. The App is available on Google Play, where users celebrate its quality with an outstanding user satisfaction rating of 4.9 out of 5.

"It is our mission to make eSports games more accessible by providing tools and content that help players master those games faster while providing a more positive and rewarding learning experience," states DOJO MADNESS CEO Jens Hilgers. "The main focus of our efforts is BRUCE.GG, a platform that will add an entirely new dimension to the way gamers enjoy, watch and interact with their game. The data-enriched video and coaching features of BRUCE.GG will benefit newcomers, amateurs and pro-teams alike, offering sophisticated match analysis, tactical insight and advice as well as all the top scenes from their matches. This enables players to get valuable data and feedback in near real-time, which is not available anywhere else. With our SUMO apps, BRUCE.GG and upcoming products in our pipeline we are very excited to contribute to the continued evolution of the eSports ecosystem."

BRUCE.GG is set to launch at the major ESL ONE DOTA2 event taking place on June 21st and 22nd at Frankfurt Commerzbank Arena. Fans and spectators will be able to see BRUCE.GG technology in action through seamless integration into the event's show and broadcast, improving the overall spectator experience at home and in the stadium.

At the moment, BRUCE.GG supports DOTA2. The platform will be expanded to serve popular titles across the eSports spectrum, including Counter-Strike: Global Offensive and League of Legends.

"The DOJO MADNESS team has the right combination of world class team & technology, warp speed, execution and passion to revolutionise eSports learning and playing. We are very excited to have the opportunity to invest in the company," said Paul Heydon, Partner at LVP.

Nenad Marovac, Founder and Managing Partner at DN Capital said: "DN Capital is very happy to lead the investment in Dojo Madness, backing a very experienced team in a large untapped market with a compelling customer offering."

Passionate gamers by heart, DOJO Madness is a team of eSports veterans building next generation tools that help gamers master their play. DOJO’s technology-driven products solve real issues gamers and community are facing every day.

Press Contact:

Kalie Moore
DOJO Madness Head of Communications